Airtel appoints Madison Media as AOR for Sri Lanka

Ahead of its launch in Sri Lanka, Airtel has appointed Madison Media, Sri Lanka, as its Media AOR for that country.

Airtel had evaluated only two agencies in Sri Lanka - Mindshare and Madison.

Airtel director marketing & communications Gopal Vittal said, "Madison Media has been a strong partner and has played a part in Airtel's success story in India and we are confident that they will extend the same strong support in Sri Lanka too and deliver all that it takes to make us succeed there."

Added Madison World CMD Sam Balsara: "We are delighted on hearing Airtel's decision and are confident that the Madison way in Media will work in Sri Lanka too. If P&G gave us a head start in Media in India, Airtel is doing that in Sri Lanka."

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