Sri Lanka in tourism tie-up with Al Jazeera

The Sri Lankan ministry of tourism has tied up with Al Jazeera Arabic channel to improve the global perception of the country’s internal security and also promote and boost its tourism sector.

Addressing a stakeholders’ meeting comprising tourism experts and airline operators yesterday, Sri Lankan deputy minister of tourism Faiszer Musthapha said there is a need to be more aggressive in promoting the country’s image, which has been hit by disturbances in parts of the country.

“This effort which we will be doing alongside the national airline Sri Lankan, is an opportunity for Sri Lankan government to express itself and attract more tourists to the country, by projecting the positive stories emanating from the country, especially in the tourism industry,â€‌ he said.

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