Nokia’s fight against fakes: a first in Sri Lanka

SMS verifications used to protect IPR

Softlogic, Sri Lanka’s sole agent for mobile phone manufacturer Nokia has created history in the country by being the first to introduce a system to protect Intellectual Property Rights (IPR) via SMS technology whereby constomers can differentiate genuine phones from fakes.

Explaining this revolutionary system to the Daily Financial Times, Softlogic’s Assistant Marketing Manager Nirasha Croos Moraes said, “It’s a very simple solution.

We have got a sticker with a coded number pasted on our products. The customer has to just scratch it and SMS the number to 4656 to verify if their phone is a fake or a genuine one. A reply will be then sent confirming the genuineness of the server.”

She however noted that they were disappointed with the response received so far, as this facility is currently available to only Dialog customers.

“We have not got the expected results so far. The response has been slow with only 0.2% of the people verifying the genuineness.

Read more,
http://www.dailymirror.lk/2007/11/16/ft/14.asp